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  2. Advertising management - Wikipedia

    en.wikipedia.org/wiki/Advertising_management

    Advertising and promotions managers may work for an agency, a public relations firm, a media outlet, or may be hired directly by a company to work in their in-house agency where they would take responsibility for communications designed to develop the company's brands or group of brands.

  3. Account executive - Wikipedia

    en.wikipedia.org/wiki/Account_executive

    Account executive is a role in sales, advertising, marketing, and finance involving intimate understanding of a client company's objectives and products and a professional capability to provide effective advice toward creation of successful promotional activities and strategies. [1]

  4. Construction Marketing Association - Wikipedia

    en.wikipedia.org/wiki/Construction_Marketing...

    Marketing professionals may obtain certification through the association's "Certified Construction Marketing Professional" (CCMP) program. In 2014, CMA announced a national survey regarding request for proposal (RFP) effectiveness and best practices, identifying how architectural, construction, and engineering companies manage RFP processes and ...

  5. Chief marketing officer - Wikipedia

    en.wikipedia.org/wiki/Chief_marketing_officer

    The CMO completes tasks that fall into three different categories: Analytical tasks, such as pricing and market research; creative tasks, such as graphic design, advertising and product, and service promotion; and interpersonal tasks, such as coordinating with other company executives in creating alignment on strategy and execution plans.

  6. Marketing management - Wikipedia

    en.wikipedia.org/wiki/Marketing_management

    In a large consumer products company, the marketing manager may act as the overall general manager of his or her assigned product. [12] To create an effective, cost-efficient marketing management strategy, firms must possess a detailed, objective understanding of their own business and the market in which they operate. [7]

  7. Construction Specifications Institute - Wikipedia

    en.wikipedia.org/wiki/Construction...

    The Construction Specifications Institute (CSI) is a United States national association of more than 6,000 construction industry professionals who are experts in building construction and the materials used therein. The institute is dedicated to improving the communication of construction information through a diversified membership base of ...

  8. Marketing - Wikipedia

    en.wikipedia.org/wiki/Marketing

    The promotional mix outlines how a company will market its product. It consists of five tools: personal selling, sales promotion, public relations, advertising and social media: Personal selling involves a presentation given by a salesperson to an individual or a group of potential customers. It enables two-way communication and relationship ...

  9. Construction management - Wikipedia

    en.wikipedia.org/wiki/Construction_management

    Construction cost management is a fee-based service in which the construction manager (CM) is responsible exclusively to the owner, acting in the owner's interests at every stage of the project. The construction manager offers impartial advice on matters such as: Optimum use of available funds; Control of the scope of the work; Project scheduling

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