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In July 2018, Procter & Gamble acquired Pressbox for an undisclosed sum. [9] The company was later rebranded as Tide Cleaners. The acquisition aligned with Procter & Gamble's initiative to capture the out-of-home market (which at the time was 26 million American households) and expand the Tide brand into Pressbox's user demographics.
[5] [6] MonoSol is one of the companies that develops the water-soluble film used for laundry and dishwasher detergent packs, used by brands including Tide, with roughly US$250 million in annual sales and controlling around 90-percent of the market. [7] Notable brands of these packs include All, Arm & Hammer, Gain, Purex, Persil, Rinso and Tide ...
An addition to the Tide family, Tide Coldwater was formulated to remove stains while saving energy because it does not require hot or even warm water. [13] Tide Free is marketed as being free from dyes or perfumes. [15] Tide-To-Go is a product packaged in a pen-like format and intended to remove small stains on the spot, without further ...
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Development of Tide Pods began in 2004 and reportedly involved over 75 employees and 450 packaging and design sketches. The film in Tide Pods is a polyvinyl alcohol film developed by MonoSol which is intended to dissolve in any temperature water.
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