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By 1970, the girdle was generally supplanted by the wearing of pantyhose (called tights in British English). Pantyhose replaced girdles for most women who had used the girdle as a means of holding up stockings; however, many girdle wearers continued to use a brief style panty-girdle under or on top of tights/pantyhose for some figure control.
Literature from Ancient Greece suggests the use of a specialized garment meant to support and contain women's breasts. In Book 14 of Homer's Iliad, written in the archaic period of classical antiquity, Homer refers to Aphrodite's "embroidered girdle" (Ancient Greek: κεστός ἱμάς, kestós himás) as being "loosed from her breasts", indicating a decorated breast-band rather than a ...
A Christian priest wearing a white girdle around his waist to hold his alb and stole in place.A belt without a buckle, especially if a cord or rope, is called a girdle in various contexts, especially historical ones, where girdles were a very common part of everyday clothing from antiquity until perhaps the 15th century, especially for women.
Playtex was the first to advertise undergarments on national television in 1955, written by Howard Shavelson at Ogilvy and Mather, and the first to show a woman wearing only a bra from the waist up in a commercial in 1977. They developed space suits for the Apollo program.
Women have worn foundation garments, such as corsets and brassieres, for a very long time. [1] Foundation garments were patented by Marion M Chubby in 1965 (categorized in elastic corsets). [2] In the early 20th century, the invention of elastic materials and the introduction of new designs led to the development of modern shapewear.
Freda Cox wearing a liberty bodice in an early advertising photograph for Symington, published between 1908 and 1910. The liberty bodice (Australian and British English), like the emancipation bodice or North American emancipation waist, was an undergarment for women and girls invented towards the end of the 19th century, as an alternative to a corset.
Juno Borrowing the Girdle of Venus by Guy Head (c. 1771). The earliest mention of the girdle is in Book 14 of the Iliad, when its magical power is sought by Hera, who wants to seduce her husband Zeus, and has arrayed herself in all her finery, when she asks Aphrodite for "love and desire" (φιλότητα καί ἵμερον, philótēta kaí hímeron). [2]
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