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The largest decline came from North America, where volume dropped 9.9%, largely due to sales of Bud Light. Sales to retailers and wholesalers were down 13.7% and 10.7%, respectively, in the US.
Bud Light's sales are still pressured as the seemingly never-ending controversy surrounding the beer brand continues to brew. Anheuser-Busch InBev's ( BUD ) Bud Light sales tanked 26.5% for the ...
New data from Nielsen revealed Bud Light sales declined 24.3% year-over-year in the week ending May 20 while Budweiser sales were down 20.4% during the same period. Last week sales were down 21.6% ...
Sales volume for Bud Light fell 29.5% in the week ending May 20, 2023. [16] Besides the growth in Molson Coors, sales of products owned by the Boston Beer Company also surged since the boycott began. [86] Late May also saw AB InBev double down on their pro-LGBTQ+ outlook, donating $200,000 to the National LGBT Chamber of Commerce. [87]
Budweiser cans have traditionally displayed patriotic American symbols, such as eagles and the colors red, white, and blue. In 2011, there was a branding redesign that eliminated some of the traditional imagery. The new design was largely in response to a large decline in sales threatening Budweiser's status as America's best-selling beer. [44]
Bud Light sales are still lacking flavor. Anheuser-Busch InBev's Bud Light volumes crashed 28.1% year over year for the week ending Aug. 13, according to new data from Circana and Evercore ISI on ...
Bud Dry was originally one of the three premier brands in the Budweiser family, commonly marketed alongside Budweiser and Bud Light. It had an appearance in the 1991 Bud Bowl III as the starting quarterback and "Top Draft Choice" for Bud Light. [3] With the introduction of Bud Ice in 1994, its marketing was curbed. Bud Dry was discontinued by ...
Anheuser-Busch InBev's Bud Light sales plunged 27.9% for the week ending June 24 per new Nielsen data. That's a faster pace than the week-on-week drop of 28.5% for the period ending June 17.