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Gymshark sells fitness apparel for men and women [38] including workout vests, hoodies, t-shirts and leggings. [39] While the brand was initially aimed at men, by 2020 approximately two thirds of sales were to women. [40]
In 2012, aged 19, he launched Gymshark in his parents' garage with school friend Lewis Morgan. [9] [12] The website initially sold fitness supplements. [14]Unable to afford to buy stock or secure distribution deals with supplement suppliers, he began dropshipping supplies from other vendors and it took him six weeks to make his first sale. [17]
He also had a clothing line, [22] and Zyzz's Bodybuilding Bible was released on 17 May 2011, based on a compilation of bodybuilding knowledge he had acquired over his four years of training. [ 18 ] [ 23 ] He asserted that the internet helped build up his brand, and it was ultimately made possible through the use of social media .
BowFlex, is the maker of fitness equipment brands BowFlex, Schwinn, and JRNY, its adaptive fitness platform. [6] [7]James “Jim” Barr IV, was named CEO in July 2019. [8]
Many of the men's physique competitors are not above 200 lbs and have a bit of a more attainable and aesthetic physique in comparison to open-bodybuilders. [35] Although this category started off slowly, it has grown tremendously, and currently men's physique seems to be a more popular class than open-bodybuilding.
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