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The ethics involved within pharmaceutical sales is built from the organizational ethics, which is a matter of system compliance, accountability and culture (Grace & Cohen, 2005). Organizational ethics are used when developing the marketing and sales strategy to both the public and the healthcare profession of the strategy. [ 1 ]
Medical ethics is an applied branch of ethics which analyzes the practice of clinical medicine and related scientific research. [1] Medical ethics is based on a set of values that professionals can refer to in the case of any confusion or conflict. These values include the respect for autonomy, non-maleficence, beneficence, and justice. [2]
Marketing ethics is an area of applied ethics which deals with the moral principles behind the operation and regulation of marketing. Some areas of marketing ethics (ethics of advertising and promotion ) overlap with media and public relations ethics .
Inverse benefit law – Drug benefit-harm ratio falls with marketing Medical ethics – System of moral principles of the practice of medicine Pharmaceutical company – Industry involved with discovery, development, production and marketing of drugs Pages displaying short descriptions of redirect targets
Ethical marketing generally results in a more socially responsible and culturally sensitive business community. The establishment of marketing ethics has the potential to benefit society as a whole, both in the short- and long-term. As such, ethical marketing should be part of business ethics in the sense that marketing forms a significant part ...
Marketing to health-care providers takes three main forms: activity by pharmaceutical sales representatives, provision of drug samples, and sponsoring continuing medical education (CME). [1] The use of gifts, including pens and coffee mugs embossed with pharmaceutical product names, has been prohibited by PHRMA ethics guidelines since 2008.
One theoretical question for media ethics is the extent to which media ethics is just another topical subdivision of applied ethics, differing only in terms of case applications and raising no theoretical issues peculiar to itself. The oldest subdivisions of applied ethics are medical ethics and business ethics. Does media ethics have anything ...
Medical ethics is concerned with the duties that doctors, hospitals, and other healthcare providers have to patients, society, and other health professionals. The health profession has a set of ethical standards that are relevant to various organizations of health workers and medical facilities. Ethics are never stagnant and always relevant.