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Google Ad Manager is an ad management platform introduced by Google on June 27, 2018. [1] for large publishers who have significant direct sales.It combines the features of two former services from Google's DoubleClick subsidiary, DoubleClick for Publishers (DFP; formerly known as DART for Publishers) and DoubleClick Ad Exchange (AdX).
DoubleClick Inc. was an American advertisement company that developed and provided Internet ad serving services from 1995 until its acquisition by Google in March 2008. . DoubleClick offered technology products and services that were sold primarily to advertising agencies and mass media, serving businesses like Microsoft, General Motors, Coca-Cola, Motorola, L'Oréal, Palm, Inc., Apple Inc ...
Google, founded in 1998, is the most widely used search engine, receiving billions and billions of search queries every month. [8] Google logs all search terms in a database along with the date and time of search, browser and operating system, IP address of user, the Google cookie, and the URL that shows the search engine and search query. [10]
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Dwight Merriman (born August 5, 1968) [1] is an American Internet executive, racing driver, and entrepreneur in New York City's Silicon Alley.Best known for co-founding DoubleClick with Kevin O'Connor [2] and serving as its CTO for 10 years, Merriman currently serves on the Board of Directors of MongoDB Inc., where he was previously cofounder and chairman.
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The court in DoubleClick further held that even if cookies' identification numbers were assumed to be "electronic communication[s] . . . in electronic storage," DoubleClick's access is still authorized because the Stored Communications Act exempts conduct which is authorized by a user of the service with respect to a communication of or ...