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The Coca-Cola Company by this time had about 60.5% share of the Indian soft-drink market but found out that if it took out Thums Up, it would remain with only 28.7% of the market, hence Thums Up was re-launched, targeting 30- to 40-year-olds. The brand was re-positioned as a "manly" drink, drawing on its strong taste qualities. [12]
Doodh Soda. Ela neeru / karikku – tender coconut water. Fuljar soda – carbonated drink made using crushed chillies, ginger, mint leaves and spice mix. Fruit juice. Gaajar ka doodh – made from grated carrot and sweetened milk. Ganne ka ras or sugarcane juice. Gud-nimbu sharbat – made of lemon and jaggery. Jal-jeera.
The Coca-Cola Companyis an American multinational corporationfounded in 1892. It manufactures, sells and markets soft drinks including Coca-Cola, other non-alcoholic beverage concentrates and syrups, and alcoholic beverages. Its stock is listed on the New York Stock Exchangeand is a component of the DJIAand the S&P 500and S&P 100indexes.
Campa Cola was a drink created by the Pure Drinks Group, owned by Mohan Singh in the 1970s. Pure Drinks Group were the pioneer in the Indian soft drink industry when they introduced Coca-Cola into India in 1949 and were the sole manufacturer and distributor of Coca-Cola till the 1970s when the drink industry was nationalized for Indian interests.
Coca-Cola India launched the 5by20 initiative in 2010, which is the company’s global program to economically empower 5 million women entrepreneurs across six industries by 2020. Coca-Cola India and NDTV launched the Support My School initiative in association with the UN-Habitat , Charities Aid Foundation (CAF) in 2011.
Varun Beverages Limited (VBL) is an Indian multinational company that manufactures, bottles and distributes beverages. It is the largest bottling company of PepsiCo 's beverages in the world outside the United States. [ 3 ][ 4 ] The company was incorporated in 1995 as a subsidiary of RJ Corp, and named after founder Ravi Jaipuria 's son. [ 5 ]
Frooti Mango Frooti Aam Panna Frooti Zero. Frooti is a mango-flavoured drink sold in India. It is made with natural flavours and mango-concentrate. [ 1 ] It is the flagship product and most successful drink product made by Parle Agro. Frooti was launched in 1985 in Tetra Pak packaging, and is now also sold in PET bottles and rectangular shaped ...
Grape, Orange, Prince, Lemon and Pearl Soda. Website. www.artos.in. Artos is a regional soft drink and the first aerated soft drink in the state of Andhra Pradesh. [ 1 ] It was first named as "Ramachandra Raju soft drinks" and later renamed as "A.R Raju Tonics" and later converted into Artos. It was originated in Ramachandrapuram in East ...