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  2. Member check - Wikipedia

    en.wikipedia.org/wiki/Member_check

    Member check. In qualitative research, a member check, also known as informant feedback or respondent validation, is a technique used by researchers to help improve the accuracy, credibility, validity, and transferability (also known as applicability, internal validity, [1] or fittingness) of a study. [2]

  3. Qualitative research - Wikipedia

    en.wikipedia.org/wiki/Qualitative_research

    This type of research typically involves in-depth interviews, focus groups, or field observations in order to collect data that is rich in detail and context. Qualitative research is often used to explore complex phenomena or to gain insight into people's experiences and perspectives on a particular topic.

  4. Grounded theory - Wikipedia

    en.wikipedia.org/wiki/Grounded_theory

    Philosophy portal. v. t. e. Grounded theory is a systematic methodology that has been largely applied to qualitative research conducted by social scientists. The methodology involves the construction of hypotheses and theories through the collecting and analysis of data. [1][2][3] Grounded theory involves the application of inductive reasoning.

  5. Data collection - Wikipedia

    en.wikipedia.org/wiki/Data_collection

    Data collection or data gathering is the process of gathering and measuring information on targeted variables in an established system, which then enables one to answer relevant questions and evaluate outcomes. Data collection is a research component in all study fields, including physical and social sciences, humanities, [2] and business.

  6. Research design - Wikipedia

    en.wikipedia.org/wiki/Research_design

    A research design typically outlines the theories and models underlying a project; the research question (s) of a project; a strategy for gathering data and information; and a strategy for producing answers from the data. [1] A strong research design yields valid answers to research questions while weak designs yield unreliable, imprecise or ...

  7. Thematic analysis - Wikipedia

    en.wikipedia.org/wiki/Thematic_analysis

    Thematic analysis is used in qualitative research and focuses on examining themes or patterns of meaning within data. [ 12 ] This method can emphasize both organization and rich description of the data set and theoretically informed interpretation of meaning. [ 1 ] Thematic analysis goes beyond simply counting phrases or words in a text (as in ...

  8. Q methodology - Wikipedia

    en.wikipedia.org/wiki/Q_methodology

    Q methodology is a research method used in psychology and in social sciences to study people's "subjectivity"—that is, their viewpoint. Q was developed by psychologist William Stephenson . It has been used both in clinical settings for assessing a patient's progress over time (intra-rater comparison), as well as in research settings to ...

  9. Interview - Wikipedia

    en.wikipedia.org/wiki/Interview

    Interviews are the most used form of data collection in qualitative research. [3] Interviews are used in marketing research as a tool that a firm may utilize to gain an understanding of how consumers think, or as a tool in the form of cognitive interviewing (or cognitive pretesting) for improving questionnaire design.

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