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The Coca-Cola Company by this time had about 60.5% share of the Indian soft-drink market but found out that if it took out Thums Up, it would remain with only 28.7% of the market, hence Thums Up was re-launched, targeting 30- to 40-year-olds. The brand was re-positioned as a "manly" drink, drawing on its strong taste qualities. [12]
Fuljar soda – carbonated drink made using crushed chillies, ginger, mint leaves and spice mix. Fruit juice. Gaajar ka doodh – made from grated carrot and sweetened milk. Ganne ka ras or sugarcane juice. Gud-nimbu sharbat – made of lemon and jaggery. Jal-jeera. Jigarthanda, famous in Madurai.
Grape, Orange, Prince, Lemon and Pearl Soda. Website. www.artos.in. Artos is a regional soft drink and the first aerated soft drink in the state of Andhra Pradesh. [ 1 ] It was first named as "Ramachandra Raju soft drinks" and later renamed as "A.R Raju Tonics" and later converted into Artos. It was originated in Ramachandrapuram in East ...
Liyo – One of the popular soft drink brands in Delhi & NCR. LMN – lemon drink produced by Parle Agro. Maaza – mango drink from Parle Bisleri bought by Coca-Cola. Mahaajan Beverages – carbonated Kokum drink. Mirinda – brand of fruity sodas in nine flavours distributed. Mishrambu - Badam Thandai Dry Fruit Concentrate.
Frooti Mango Frooti Aam Panna Frooti Zero. Frooti is a mango-flavoured drink sold in India. It is made with natural flavours and mango-concentrate. [ 1 ] It is the flagship product and most successful drink product made by Parle Agro. Frooti was launched in 1985 in Tetra Pak packaging, and is now also sold in PET bottles and rectangular shaped ...
Varun Beverages Limited (VBL) is an Indian multinational company that manufactures, bottles and distributes beverages. It is the largest bottling company of PepsiCo 's beverages in the world outside the United States. [ 3 ][ 4 ] The company was incorporated in 1995 as a subsidiary of RJ Corp, and named after founder Ravi Jaipuria 's son. [ 5 ]
Citra was a clear lemon- and lime-flavoured soda sold in India in the 1980s and early 1990s. [ 1 ] Citra was owned by Parle Bisleri. Along with other Parle brands, Thums Up, Limca, Gold Spot and Maaza, Citra was sold to Coca-Cola in 1993 in a deal that was reportedly worth $40 million. [ 2 ][ 3 ] At the time of sale, the Parle brands together ...
As of 2023, Pepsi is the second most valuable soft drink brand worldwide behind Coca-Cola; [1] the two share a long-standing rivalry in what has been called the "cola wars". [2] Pepsi, originally created in 1893 by Caleb Bradham and named "Brad's Drink," was first sold in his drugstore in New Bern, North Carolina. Renamed Pepsi-Cola in 1898 due ...