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The streaming service, ... also revealed plans to “retire” its Basic ad-free subscription plan. ... which costs $15.49 per month. Netflix last year stopped new subscriptions to its Basic plan ...
The evolution of streaming services reached an integral point as Netflix quietly killed its cheapest ad-free plan ($9.99) in favor of an ad-supported option ($6.99) for new and returning members.
The company says “the vast majority of TV shows and movies” are available on ad-supported plans — about 95% of Netflix’s total catalog on average globally as of Q1 — but that “a small ...
The removal of this plan, which the company also did in Canada last month, comes as Netflix has touted the success of its recently launched ad-supported offering, which comes at a cost of $6.99 ...
Open Connect. Open Connect is a content distribution network specifically developed by Netflix to deliver its TV shows and movies to avoid the traffic and fees. Netflix provides physical appliances to internet service providers that allow them to avoid traffic during peak hours of streaming or sustain the anticipated ones.
In reporting Q1 2023 earnings, Netflix said that in the U.S., the ad-supported plan already was producing higher overall average revenue per customer (aka ARPU) than the $15.49/month Standard plan.
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