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NASA "worm" logo by Bruce Blackburn and Richard Danne Orion Artemis I. Blackburn worked for Chermayeff & Geismar, a design firm in New York, by the late 1960s. [1] In 1974, Blackburn was a designer, with his partner Richard Danne, of the 1976 NASA logo, also known as the "worm" for the shape of the red letters that make up the logo [1] [2] for astronaut's uniforms. [3]
David Edward Carter (November 24, 1942 – April 24, 2023) was an American businessman and writer on graphic design, logo design, and corporate branding. He wrote many books on trademark and logo design and won a number of regional Emmys for his local television productions.
He founded a design firm called 'Fletcher/Forbes/Gill' with Colin Forbes and Bob Gill in 1962. An early product was their 1963 book Graphic Design: A Visual Comparison in John Lewis's Studio Paperbacks series. Clients included Pirelli, Cunard, Penguin Books and Olivetti. Gill left the partnership in 1965 and was replaced by Theo Crosby, so the ...
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Paul Rand (born Peretz Rosenbaum; August 15, 1914 – November 26, 1996) was an American art director and graphic designer.He was best known for his corporate logo designs, including the logos for IBM, UPS, Enron, Morningstar, Inc., Westinghouse, ABC, and NeXT.
At the time of designing the logo, he was not even a graphic designer, he was pursuing architecture. He would go on to state that it only took him "a day or two" to come up with the design. [11] Anderson on to write that he made the logo by drawing the design in pencil then would proceed to trace back over the design with black ink. [7]
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