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2. 15 Eyeshadow Sticks That'll Make You Ditch Your Palettes - AOL

   www.aol.com/15-eyeshadow-sticks-thatll-ditch...

   Scroll on to find the 15 best eyeshadow sticks to add to your makeup collection, plus pro tips for applying them, according to celebrity makeup artists and ELLE editors. Long-Wear Cream Shadow Stick

3. Maybelline - Wikipedia

   en.wikipedia.org/wiki/Maybelline

   Maybelline New York (formerly The Maybelline Company and Mabelline and Co.), [1] trading as and commonly known as simply Maybelline (/ ˈ m eɪ b ɪ l iː n / MAY-bil-een), is an American multinational cosmetics, skin care, perfume, and personal care company, based in New York City.

4. Thomas Lyle Williams - Wikipedia

   en.wikipedia.org/wiki/Thomas_Lyle_Williams

   In 1917 Williams started producing eyebrow beautifier and cake eyelash, calling the product Maybelline, inspired by his sister Mabel. [7] [8] Maybelline was the first mascara produced in America. [9] In 1929 Williams expanded the production to eye shadow and eyebrow pencils. [10] Tom Lyle Williams and Emery Shaver

5. New Eye Products From Maybelline, E.l.f. Cosmetics, CoverGirl ...

   www.aol.com/eye-products-maybelline-e-l...

   E.l.f x Dunkin’ The Dunkin’ Dozen $16 at Elfcosmetics.com and Ulta Beauty Just over one year after its collaboration with Chipotle, E.l.f Cosmetics has launched yet another food-inspired ...

6. Eye shadow - Wikipedia

   en.wikipedia.org/wiki/Eye_shadow

   Eye shadow (or eyeshadow) is a cosmetic applied primarily to the eyelids to attract attention to the wearer's eyes, making them stand out or look more attractive. [1] Eye shadow can also be applied under the eyes, on the cheeks, or to brow bones. Civilizations around the world use eye shadow predominantly on women but also occasionally on men.

7. TikTok Shop is outperforming Shein and Sephora among US ...

   www.aol.com/tiktok-shop-outperforming-shein...

   TikTok Shop is now a more popular online retailer than Shein and Sephora among Americans. TikTok Shop first launched in September 2023. A new consumer trends report found that 45% of surveyed ...