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Although these previous examples only show a few of the positive aspects of technology in society, there are negative side effects as well. [6] Within this virtual realm, social media platforms such as Instagram , Facebook , and Snapchat have altered the way Generation Y culture is understanding the world and thus how they view themselves.
The preconditions of technology are the skills and resources that are vital to using technology to its fullest potential. Finally, the unintended consequences of technology are unanticipated effects and impact of technology. The cell phone is an example of the social shaping of technology (Zulto 2009).
Technological rationality or technical rationality is a philosophical idea postulated by the Frankfurt School philosopher Herbert Marcuse in his 1941 article, "Some Social Implications of Modern Technology," published first in the journal Studies in Philosophy and Social Sciences, Vol. IX. [1] It gained mainstream repute and a more holistic treatment in his 1964 book One-Dimensional Man.
Social presence theory (Short, et al., 1976 [10]) is a "seminal theory" of the viewed social effects of communications technology. And its main concern is, naturally, with telephony and telephone, but also even conferencing (and the research here was found among the sponsored by the General Post Office , now British Telecom ).
Social technology is a way of using human, intellectual and digital resources in order to influence social processes. [2] For example, one might use social technology to ease social procedures via social software and social hardware, which might include the use of computers and information technology for governmental procedures or business ...
Sociotechnology (short for "social technology") is the study of processes on the intersection of society and technology. [1] Vojinović and Abbott define it as "the study of processes in which the social and the technical are indivisibly combined". [2]
Social media use by businesses includes a range of applications. Although social media accessed via desktop computers offer a variety of opportunities for companies in a wide range of business sectors, mobile social media, which users can access when they are "on the go" via tablet computers or smartphones, benefit companies because of the location- and time-sensitive awareness of their users.
The emergence of social media has provided sociologists with a new way of studying social phenomenon. Social media networks, such as Facebook and Twitter, are increasingly being mined for research. For example, Twitter data is easily available to researchers through the Twitter API.