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The way the apology is given affects the outcome and the process of forgiveness. [4] For example, putting genuine emotion into an apology generally helps resolve disputes more quickly and helps rid negative emotions faster. When responding to a crisis, there are multiple implications and ethical standards organizations and groups might follow. [5]
At its best, an apology is an expression of sincere personal remorse for one's own actions, rather than a form of inflammatory rhetoric or empty emotional coercion. A non-apology apology, on the other hand, is seen as a way of qualifying, or even avoiding, a "real" apology, and may even be used as the opportunity for yet another veiled insult.
There are tons of reasons why some people can't apologize. Still, ultimately, it doesn’t matter whether they’re afraid of looking weak or just really don’t want to take responsibility for ...
A non-apology apology, sometimes called a backhanded apology, empty apology, nonpology, or fauxpology, [1] [2] is a statement in the form of an apology that does not express remorse for what was done or said, or assigns fault to those ostensibly receiving the apology. [3] It is common in politics and public relations. [3]
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"And my apologies for the phonetic spelling or pronunciation of the names that was on the cards. I would have been better just reading from the book. My apologies, graduates," they said.
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John Kleefeld has encapsulated this into "four Rs" that typically make for a fully effective apology: remorse, responsibility, resolution and reparation. [5] When an apology is delayed, for instance if a friend has been wronged and the offending party does not apologise, the perception of the offense can compound over time.