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  2. John C. Maxwell bibliography - Wikipedia

    en.wikipedia.org/wiki/John_C._Maxwell_bibliography

    Warner Books: 2002: The Power of Influence: Cook Communications: 2002: Originally titled People Power: The Power of Thinking Big: Cook Communications: 2002: Originally titled It's Just a Thought, But It Could Change Your Life: Attitude 101: Thomas Nelson: 2003: ISBN 9780785263500: Thinking For a Change: Warner Business Books: 2003: ISBN 978-0 ...

  3. Effective Public Relations - Wikipedia

    en.wikipedia.org/wiki/Effective_Public_Relations

    Continuity and Consistency: Communication is an unending process. It requires repetition to achieve understanding. Repetition, with variation, contributes to learning both facts and attitudes. Channels: Use established channels of communication—channels the receiver uses and respects. Creating new channels is difficult.

  4. Dolores Albarracín - Wikipedia

    en.wikipedia.org/wiki/Dolores_Albarracín

    In 2012, she joined the University of Pennsylvania as the Martin Fishbein Professor of Communication and taught there for the next two years. [3] She is the author/editor of two books, Prediction and Change of Health Behavior: Applying the Theory of Reasoned Action Approach and The Handbook of Attitudes. [6]

  5. Persuasion - Wikipedia

    en.wikipedia.org/wiki/Persuasion

    An individual's attitudes therefore serve to help set standards and rules which govern their sense of being. [27] When communication targets an underlying function, its degree of persuasiveness influences whether individuals change their attitude after determining that another attitude would more effectively fulfill that function. [28]

  6. Deborah Tannen - Wikipedia

    en.wikipedia.org/wiki/Deborah_Tannen

    Deborah Frances Tannen (born June 7, 1945) is an American author and professor of linguistics at Georgetown University in Washington, D.C. Best known as the author of You Just Don't Understand, she has been a McGraw Distinguished Lecturer at Princeton University and was a fellow at the Center for Advanced Study in the Behavioral Sciences following a term in residence at the Institute for ...

  7. Yale attitude change approach - Wikipedia

    en.wikipedia.org/wiki/Yale_Attitude_Change_Approach

    The Yale attitude change approach (also referred to as the Yale model of persuasion) is considered to be one of the first models of attitude change. It was a reflection of the Yale Communication Research Program's findings, a program which was set up under a grant from the Rockefeller Foundation. [3]

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  9. The Civic Culture - Wikipedia

    en.wikipedia.org/wiki/The_Civic_Culture

    The Civic Culture or The Civic Culture: Political Attitudes and Democracy in Five Nations is a 1963 political science book by Gabriel Almond and Sidney Verba. [1] The book is credited with popularizing the political culture sub-field and is considered to be the first systematic study in this field. [2] [3]

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