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That same year, a lower-alcohol version, Stella Artois 4%, was introduced in the UK market. [12] [13] In 2011, a cider, Stella Artois Cidre, was launched. In 2020, AB InBev reduced the alcohol content of their beers for the UK market, from 4.8% to 4.6%. The original UK strength of Stella Artois was 5.2% and 4.8% from 2008 until 2020. [4]
“No-alcohol beers play a very important role because people can drink the beers that they love from the brands that they love in more occasions without compromising,” CEO Michel Doukeris told ...
The combined ABInBev/SAB Miller entity has approximately 400 beer brands as of January 2017. [2] [3] The original InBev global brands are Budweiser, Corona and Stella Artois. Its international brands are Beck's, Hoegaarden and Leffe. The rest are categorized as local brands. Many other brands were gained as a result of the merger with SABMiller.
After the formation of Anheuser Busch Inbev SA/NV (AB InBev), the Company owned 630 beer brands [10] including Budweiser and Bud Light, Corona, Stella Artois, Beck's, Leffe, Hoegaarden, Quilmes, Victoria, Modelo Especial, Michelob Ultra, Sedrin, Klinskoye, Sibirskaya Korona, Chernigivske, Cass and Jupiler until some were spun
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It is the top-selling brand of imported beer in the United States. [5] It is often served with a wedge of lime or lemon in the neck of the bottle to add tartness and flavor. [6] The recipe for the mash bill includes corn as well as the barley malt and hops traditionally used for making beer. The brand's most popular variation is Corona Extra, a ...
A-B likely hopes Beckham’s charm revives Stella Artois, which has lost volume share in four out of the last five years in the US, as drinkers shifted their preferences away from A-B brands to ...