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In 2003, Taco Bell lost a lawsuit by two Michigan men, who had pitched the concept of the Chihuahua to Taco Bell in 1996 at a Licensing Show in NYC. Taco Bell worked with Thomas Rinks and Joseph Shields for over a year developing the Chihuahua campaign and commercials under the name "Psycho Chihuahua", but Taco Bell failed to pay the men ...
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¡Yo quiero Taco Bell! You can click, but you can't hide; You Don't Have to Be Jewish to Love Levy's; You Got the Right One, Baby; You Press the Button, We Do the Rest; You Will; You Wouldn't Steal a Car; You'll believe a man can fly
Moonie was born in 1998. He was taken in as a puppy by Studio Animal Services trainer, Sue Chipperton. Sue had also helped train the chihuahua Gidget, who had already made a name for herself as a mascot for the Taco Bell restaurant chain.
For an advertising campaign, Taco Bell dressed up a chihuahua like Che Guevara and had him state: "Yo quiero Taco Bell!", Spanish for: "I want Taco Bell!" When asked about the allusion to Che, Taco Bell's advertising director, Chuck Bennett, stated: "We wanted a heroic leader to make it a massive taco revolution."
This logo image consists only of simple geometric shapes or text. It does not meet the threshold of originality needed for copyright protection, and is therefore in the public domain. Although it is free of copyright restrictions, this image may still be subject to other restrictions.
Pup 'N' Taco (also spelled with a lower case 'n') was a privately owned chain of fast-food restaurants in Southern California; the chain's headquarters were located in Long Beach, California. The business was begun by Russell Wendell in 1956 as a drive-in restaurant that served tacos, hot dogs, and pastrami sandwiches.