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The Guardian is a British daily newspaper.It was founded in Manchester in 1821 as The Manchester Guardian and changed its name in 1959, [5] followed by a move to London. Along with its sister papers, The Observer and The Guardian Weekly, The Guardian is part of the Guardian Media Group, owned by the Scott Trust Limited. [6]
Today, the UK's most highly circulating paper is the free sheet Metro whilst other popular titles include tabloids such as The Sun and Daily Mirror, middle market papers such as the Daily Mail and Daily Express and broadsheet newspapers such as The Times, The Daily Telegraph, the Financial Times and The Guardian.
In November 2007, The Observer and The Guardian made their archives available over the Internet. [32] The current extent of the archives available are 1791 to 2000 for The Observer and 1821 to 2000 for The Guardian. They will eventually go up to 2003. In 2023, copies from 2004 onwards and gaps were to be filled to latest edition. [citation needed]
Guardian Monthly was a glossy magazine published by the Guardian Media Group for readers around the world. [4] Launched in November 2006, [5] it made selections from The Guardian and The Observer ' s magazine supplements available to an international audience of English-speakers. [6]
The target audience is the intended audience or readership of a publication, advertisement, or other message catered specifically to the previously intended audience.In marketing and advertising, the target audience is a particular group of consumer within the predetermined target market, identified as the targets or recipients for a particular advertisement or message.
Advertising media often appear to be ubiquitous. Advertising media selection is the process of choosing the most efficient media for an advertising campaign.To evaluate media efficiency, planners consider a range of factors including: the required coverage and number of exposures in a target audience; the relative cost of the media advertising and the media environment.
Guardian News and Media's publications/websites, including the UK parent version and Guardian US, have a left of centre or broadly socially liberal political stance. [8] The publication has also criticized their parent for publishing opinions "...that we believe promoted transphobic viewpoints, including some of the same assertions about gender that US politicians are citing in their push to ...
Media weight is a term used in advertising to refer to the size of the audience reached by an advertising campaign. Media weight is determined by the number and placement of advertisements in media such as television commercials, online ads, or billboards.