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The joint European standard for size labelling of clothes, formally known as the EN 13402 Size designation of clothes, is a European standard for labelling clothes sizes. The standard is based on body dimensions measured in centimetres , and as such, and its aim is to make it easier for people to find clothes in sizes that fit them.
Clothing brands and manufacturers size their products according to their preferences. [12] For example, the dimensions of two size 10 dresses from different companies, or even from the same company, may have grossly different dimensions; and both are almost certainly larger than the size 10 dimensions described in the US standard .
For two decades, this plus-size category produced the largest per annum percentage increases in ready-to-wear retailing. Max Mara started Marina Rinaldi, one of the first high-end clothing lines, for plus-size women in 1980. [8] The first plus-size fashion line to show at Mercedes Benz Fashion Week was Cabiria, featured in the Fashion Law ...
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U.S. standard clothing sizes for women were originally developed from statistical data in the 1940s and 1950s. At that time, they were similar in concept to the EN 13402 European clothing size standard, although individual manufacturers have always deviated from them, sometimes significantly.
To help women meet the perceived ideal female body shape, corset and girdle manufacturers used a calculation called hip spring, the difference between waist and hip measurement (usually 10–12 inches (25–30 cm)). [12] The band measurement system was created by U.S. bra manufacturers just after World War II. [citation needed]
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