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In 2009, Aflac acquired Continental American Insurance Company for $100 million, [5] enabling them to sell supplemental insurance on both the individual and group platforms. [6] As of June 30, 2012 [update] , it was represented by approximately 19,300 sales agencies in Japan and 76,900 licensed sales associates in the U.S. [ 7 ]
In 1752, Benjamin Franklin founded the first American insurance company as Philadelphia Contributionship.In 1820, there were 17 stock life insurance companies in the state of New York, many of which would subsequently fail.
The TV-commercial squawking of Aflac’s duck mascot, which Amos unleashed in 2000, would go on to create a pop-culture phenomenon—one that helped change how all insurance is sold.
New York City–based ad agency Kaplan Thaler Group pitched the idea that doubled the company’s business in three years. ... Indeed, Aflac shares were worth about $28 million ($11.78 per share ...
Lincoln Financial Group is the marketing name for LNC and its subsidiary companies. [ 2 ] LNC was organized under the laws of the state of Indiana in 1968, and maintains its principal executive offices in Radnor, Pennsylvania . [ 3 ]
Aflac's 'golden goose' and success in Japan. Amos calls the Aflac duck his “golden goose.” In 2000, two advertising executives came up with the idea to mock the company's name, and Amos took a ...
American Family Insurance was founded on October 3, 1927, [5] when insurance salesman Herman Wittwer opened the doors of Farmers Mutual Insurance Company (not to be confused with the Farmers Insurance Group) in Madison, Wisconsin. At the time, the company's product was auto insurance and its target market was farmers.
You know, the Aflac duck is worth a lot of money in terms of brand recognition. And it takes a lifetime to build a brand and it takes about one minute to ruin a brand. And how you protect it and ...