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RFM-I – Recency, Frequency, Monetary Value – Interactions is a version of RFM framework modified to account for recency and frequency of marketing interactions with the client (e.g. to control for possible deterring effects of very frequent advertising engagements).
Both free and paid versions are available. It can handle Microsoft Excel .xls and .xlsx files, and also produce other file formats such as .et, .txt, .csv, .pdf, and .dbf. It supports multiple tabs, VBA macro and PDF converting. [10] Lotus SmartSuite Lotus 123 – for MS Windows. In its MS-DOS (character cell) version, widely considered to be ...
The Customer Care Framework provided a core set of functions for customer support avenues including voice call via call center agents and Internet portals. The framework used other Microsoft server products including the BizTalk Server, and SharePoint.
The Kano model is a theory for product development and customer satisfaction developed in the 1980s by Noriaki Kano.This model provides a framework for understanding how different features of a product or service impact customer satisfaction, allowing organizations to prioritize development efforts effectively.
Customer analytics is a process by which data from customer behavior is used to help make key business decisions via market segmentation and predictive analytics. This information is used by businesses for direct marketing , site selection , and customer relationship management .
Microsoft Power Platform is a collection of low-code development tools that allows users to build custom business applications, automate workflows, and analyze data. [1] [2] It also offers integration with GitHub, Microsoft Azure, Microsoft Dynamics 365, and Microsoft Teams, amongst other Microsoft and third-party applications.
Excel has many built in functions that can help break down data and also separate data by scenarios. The user can easily download and add files to their Excel sheets to use for their data. Other tools Excel offers is the use of conditional formatting and basic pivot tables and charts. Excel allows the user to reference other cells which ...
Customer Profitability Analysis (in short CPA) is a management accounting and a credit underwriting method, allowing businesses and lenders to determine the profitability of each customer or segments of customers, by attributing profits and costs to each customer separately. CPA can be applied at the individual customer level (more time ...