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RFM is a method used for analyzing customer value and segmenting customers which is commonly used in database marketing and direct marketing. It has received particular attention in the retail and professional services industries. [1] RFM stands for the three dimensions: Recency – How recently did the customer purchase?
Framework – for MS Windows. Historical office suite still available and supported. It includes a spreadsheet. Google Sheets – as part of Google Workspace suite, supporting both offline and online editing. IBM Lotus Symphony – freeware for MS Windows, Apple Mac OS X and Linux. Kingsoft Office Spreadsheets 2012 – For MS Windows. Both free ...
JASP (Jeffreys’s Amazing Statistics Program [2]) is a free and open-source program for statistical analysis supported by the University of Amsterdam. It is designed to be easy to use, and familiar to users of SPSS .
Download QR code; Print/export ... ROOT Analysis Framework 6.24.00 (15 April 2021) ... "A Short Preview of Free Statistical Software Packages for Teaching Statistics ...
Customer analytics is a process by which data from customer behavior is used to help make key business decisions via market segmentation and predictive analytics. This information is used by businesses for direct marketing , site selection , and customer relationship management .
NodeXL is a (social) network analysis and visualization Add-in for Microsoft Excel written in C#. It integrates into Excel 2010, 2013, 2016, 2019, 2021, 365 and adds undirected and directed graphs as a chart type to the spreadsheet and calculates a core set of network metrics and scores.
The Kano model is a theory for product development and customer satisfaction developed in the 1980s by Noriaki Kano.This model provides a framework for understanding how different features of a product or service impact customer satisfaction, allowing organizations to prioritize development efforts effectively.
In this example a company should prefer product B's risk and payoffs under realistic risk preference coefficients. Multiple-criteria decision-making (MCDM) or multiple-criteria decision analysis (MCDA) is a sub-discipline of operations research that explicitly evaluates multiple conflicting criteria in decision making (both in daily life and in settings such as business, government and medicine).