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Coast is an American brand of deodorant soap and body wash owned by Soldalis USA (formerly High Ridge Brands Company). It was originally introduced by Procter & Gamble in 1976. Its marketing catchphrase is "The Eye Opener!" Originally a bar soap, the company also began to produce body wash in 2003. [1]
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Originally, the bar soap floated like Procter & Gamble's Ivory bar soap. By the turn of the 20th century, Palmolive bar soap was the world's best-selling soap. Current Palmolive brand products include dishwashing liquid as well as personal care products such as shampoo, hair conditioner, body wash, bar soap and liquid hand-wash.
Zest is an American brand of soap and body wash owned by Sodalis USA (formerly High Ridge Brands) for the United States, Canada, and Puerto Rico and by Unilever for the rest of the world. It was initially introduced by Procter & Gamble in 1955 [ 1 ] with the slogan "For the first time in your life, feel really clean."
Ivory Soap, 1800s. The original Ivory bar soap was whipped with air in its production and floated in water, although P&G discontinued this version of the soap in 2023, and the new version no longer floats. According to an apocryphal story, later discounted by the company, a worker accidentally left the mixing machine on too long, and the ...
Lux Soap was introduced to America in 1925 by the Lever Brothers. [6] It was a white soap packaged in pastel colors designed to be comparable to the finer French soaps, but more affordable. [7] Once Lux Soap began its national campaign in 1926, it was also advertised for men and children. [7]
Lava is a heavy-duty hand cleaner in soap bar form manufactured by the WD-40 Company. Unlike typical soap bars, Lava contains ground pumice, which gave the soap its name. The soap and pumice combination is intended to scour tar, engine grease, paint, dirt, grime, filth, and similar substances from the skin. The original Lava soap (without ...
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