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The 1958 economic downturn hurt sales of mid-priced makes across the board, and DeSoto sales were 60% lower than those of 1957 in what would be DeSoto's worst year since 1938. Also, Ford Motor Company had introduced new mid-price competitors for the 1958 model year with the Edsel brand.
De Soto Avenue was named after Hernando de Soto, a Spanish explorer who led the first European expedition into the southeastern United States.Several of the San Fernando Valley's north–south streets were originally named after historic explorers, including De Soto, Balboa, Alvarado, Cabrillo, Cortez, and Diaz, but De Soto Avenue and Balboa Boulevard are the only street names that remain.
DeSoto Airstream (1935–1936) DeSoto Series S (1937–1942) (S-1 through S-10, except the Airstream and Airflow) DeSoto Custom (1946–1952) DeSoto Deluxe (1946–1952) DeSoto Diplomat (1946-1961) DeSoto Firedome (1952–1959) DeSoto Powermaster (1953–1954) DeSoto Fireflite (1955–1960) DeSoto Adventurer (1956–1960) DeSoto Firesweep (1957 ...
The DeSoto Series S-10 is an automobile produced by DeSoto from 1942 through to the 1952 model year. [4] While in production, the Series S-10, which was sold with the trim package DeLuxe, was DeSoto's entry-level car, and was offered primarily as two-door and four-door sedans while the Custom offered upscale interiors and appearance including a 7-passenger sedan [2] and the extended-wheelbase ...
The first year of the car’s production, 1957, was the best year for Firesweep sales. A decline in DeSoto quality and increasing market pressures led to the end of the Firesweep’s production at the end of the 1959 model year. During 1959 Firesweep cars carried only DeSoto external nameplates.
In 1955, Chrysler dropped its 6-cylinder DeSoto Powermaster series and added the topline Fireflite series, pushing the Firedome down to entry level status. Still, the Firedome was not a cheap offering, retaining its V8 engine, but increasing the 276 c.i. displacement to 291 c.i. with a larger bore, a power boost to 185 horsepower, [6] and coming with a host of features and interior upgrades ...
The West Montalvo Oil Field is a large and productive oil field on the coast of Ventura County, California, in the United States, in and adjacent to the city of Oxnard, California. Discovered in 1947, [ 93 ] it has produced approximately 50 million barrels (7,900,000 m 3 ) of oil, and originally contained up to 650 million barrels of oil in ...
U.S. Route 101, the Ventura Freeway, cuts deeply through the southern part since the 1960s. The range has a white soil and bedrock, resembling chalk, and was a 'white landform' Valley landmark before suburban development on it in the 1960s.