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A connotation is a commonly understood cultural or emotional association that any given word or phrase carries, in addition to its explicit or literal meaning, which is its denotation. A connotation is frequently described as either positive or negative, with regard to its pleasing or displeasing emotional connection. [ 1 ]
There are debates about whether the regular co-occurrence of a particular word with positive/negative words results in that word acquiring a positive or negative connotation. Clear counter-examples include words with positive connotations that regularly co-occur with negative words, for example ease, soothe, tackle. [5]
While firm, obstinate, and pig-headed are all synonymous with stubbornness, the emotive connotations of these words are different. Firm carries a positive connotation, obstinate carries a neutral (or slightly negative) connotation, and pig-headed fool carries a negative connotation. Thus, most individuals have a positive reaction toward the ...
Heller calls these "a Boo! version and a Hooray! version" to differentiate those with negative and positive emotional connotations. Examples include bureaucrat versus public servant, anti-abortion versus pro-life, regime versus government, and elitist versus expert. [11]
Keltner and Haidt propose that awe can have both positive and negative connotations, and that there are five additional features of awe that can color one's experience of the emotion: threat, beauty, ability, virtue, and the supernatural.
The significance of how positive or negative associations and their represented meanings in the semantic memory networks of individuals who experience the effects of memory congruence has been demonstrated in various word association studies in which the common methodology is to take samples of individuals that represent both positive, negative ...
At first mention, negative balances give off a negative connotation. You may think something is wrong when, in fact, it is quite the opposite. But keep in mind that negative balances reflect money ...
In English, the cognate began taking a pejorative or negative connotation in the mid-19th century, when it was used in the political sphere. [3] Non-English cognates of propaganda as well as some similar non-English terms retain neutral or positive connotations.