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Ad tracking or campaign tracking refers to techniques used to monitor the "in-market performance" of advertising. [152] Ad tracking uses a combination of pre-testing and post-testing. Pre-testing is used to establish benchmarks against which the actual performance of a campaign can be measured during and after the campaign has run.
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An advertising ID is a unique user identifier (ID) assigned to a mobile device (smart phone, tablet computer), or operating environment, to help advertising services personalize their offers. [1]
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Google Ad Manager (GAM) is an online ad exchange platform for companies or individuals. This online server allows a company or person to manage their inventory of ads, the audiences those ads serve, and allows them to check the performance of the ads they are running, and allows them to manage the buying and selling of their ads by other networks. [11]
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In computing, Google Dashboard lets users of the Internet view and manage personal data collected about them by Google. With an account, Google Dashboard allows users to have a summary view of their Google+ , Google location history, Google web history , Google Play apps, YouTube and more.
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