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In the wake of the Israel–Hamas War, Coca-Cola, the sponsor of the Coke Studio franchise, faced calls for a boycott. [25] This movement gained significant traction in Pakistan, where there was a surge in support for domestic brands, leading to a significant decline in viewership compared to previous seasons. [26]
The tenth season of the Pakistani music television series Coke Studio Pakistan premiered on 11 August 2017, and ended on 21 September 2017. [1] Strings and The Coca-Cola Company emceed the show as executive producers, while the show returned with the previous year's format of music directors leading and producing their own songs under Strings' supervision, despite the decision of not adopting ...
Fahad Qadir who is a director of public Affairs and communications of Coca-Cola, revealed on approaching Kazi and Hamza saying, "I think it was a natural evolution. Rohail Hyatt came to a point where he thought change was good" and "he brought Coke Studio where it is today. Strings had a different sound and brought in a different bag of producers.
Coke Studio originated in Brazil in 2007 as a music project, initially named Estúdio Coca-Cola, with the aim of blending the styles of two Brazilian artists.The concept was adopted by Nadeem Zaman, Marketing Head of The Coca-Cola Company, who partnered with Rohail Hyatt, a former member of the Pakistani band Vital Signs, to create a Pakistani version of the show in 2008.
The fourteenth season of the Pakistani music television series Coke Studio Pakistan was produced by Zulfiqar Jabbar Khan (popularly known as Xulfi) after Rohail Hyatt stepped down from the role. [1] [2] Coca-Cola Pakistan was the executive producer of the show.
General Manager of Coca-Cola Pakistan, Rizwan U. Khan said, [9] “In last 7 years, Coke Studio has made an undeniably positive mark on Pakistani music landscape. At Coca-Cola we pride ourselves on being at the forefront of new and dynamic innovations, and we can say with confidence that Coke Studio is precisely that.
[36] [37] Coca-Cola GM Rizwan U. Khan said, "Coke Studio is the ultimate manifestation of Coca-Cola's music strategy and Season 9 will further strengthen Coca-Cola's cultural leadership, celebrating diversity while bridging barriers relevant to the youth of today, it is very distressing that Amjad Sabri himself will not be with all of us to see ...
The season was produced by show's founder Rohail Hyatt and distributed by Coca-Cola Pakistan. [1] [2] Coke Studio 2020 was opened by an all-female anthem "Na Tutteya Ve". [3] The show is the shortest season in Coke Studio's history, with a total of 12 original songs released in the span of one month, accompanied by a revised video format. [4]