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In November 2023, Nike announced a 9% dividend increase -- marking the 22nd consecutive year the company raised the dividend. Nike now yields a respectable 1.8% -- which is higher than the yield ...
Nike generated 42% of its sales from Nike Direct in fiscal 2024, compared to 40% of its revenue in fiscal 2020. Unfortunately, that growth engine also sputtered out in fiscal 2024.
In the fiscal fourth quarter that ended May 31, Nike's sales fell by 2% year over year to $12.6 billion, led by the floundering direct-to-consumer business, which dropped 8% to $5.1 billion.
Pages in category "Products and services discontinued in 2023" The following 46 pages are in this category, out of 46 total. This list may not reflect recent changes. A.
But these profits were still down 28% year over year. Moreover, first-quarter revenue of $11.6 billion was down 10% and down slightly more than expected, which is why the stock dropped 7%. The ...
The world's largest footwear maker still has a lot to prove.
The drop was especially steep in the US, where sales fell 10%; and in China, where they were down 14%. Basically, demand hasn’t been this low since the first year of the pandemic.
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