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Dirt Devil is a brand name originally introduced (or debuted) in 1981 by the Royal Appliance Manufacturing Co, an American vacuum cleaner and floor care company. The company and the brand are now owned by TTI Floor Care North America, a subsidiary of Hong Kong–based Techtronic Industries, who also own Oreck, Vax, and Hoover North America.
Oreck bought the company in 1997, and in 2000, it was sold to the Royal Corporation, the owners of the Dirt Devil brand, which sold the vacuums under the Home Depot brand for a few years. [4] In 2020 Regina Vacuum LLC relaunched the Regina brand, offering a vacuum cleaner and air purifier. [5]
It came with the abandoned design for an upright vacuum cleaner by Whirlpool, a business RCA had a shareholding in. However, Whirlpool's largest customer, Sears was concerned the arrangement would compete with them so in 1963, Oreck and his brother Marshall set up Oreck Corporation to independently sell his own vacuum cleaners by mail order. [5]
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Pulse Home Products made home products including Breville kettles, Dirt Devil vacuum cleaners and products for Nicky Clarke hair care. [ 7 ] In September 2013, Jarden acquired Yankee Candle for $1.75 billion with cash, common equity and a mix of bank debt and bonds, [ 8 ] a deal which Bank of America's Stefan M. Selig helped bring about. [ 9 ]
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Milwaukee Tool was last sold in 2005 for $626.6 million to the Hong Kong–based Techtronic Industries, also known as TTI Group. [2] [3] The company is now a subsidiary of TTI Group alongside brands like AEG, Ryobi, Hoover, Dirt Devil, and Vax. [4] In 2022, $206 million was invested in Wisconsin research and development facilities. [5]
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