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Mary Frances Gerety (1916-1999) was the copywriter responsible for the "A Diamond is Forever" slogan created for De Beers Consolidated Mines, Ltd. This famous slogan is still used today in advertising pertaining to diamonds.
Copywriter Frances Gerety (1916–1999) working for N. W. Ayer & Son coined the famous advertising slogan, 'A Diamond is Forever', in 1947. [54] In 2000, Advertising Age magazine named 'A Diamond is Forever' the best advertising slogan of the 20th century. [55] The slogan may have inspired the James Bond book, film and song title Diamonds Are ...
De Beers, the company that coined the slogan “diamonds are forever,” wants to make a splash in retail to compete with the likes of Tiffany and Cartier.
The advertising company came up with the idea of placing diamond jewelry on idols in popular movies. Diamonds were placed in several Hollywood films, including Gentlemen Prefer Blondes and Diamonds Are Forever, and in songs such as "Diamonds Are a Girl's Best Friend". This campaign made engagement rings with diamonds popular and made diamond ...
De Beers is synonymous with diamonds, having coined the phrase “Diamonds are forever” back in 1947. However, the company’s own business in precious stones has been in jeopardy following ...
From left to right: Naomi Campbell and Kate Moss at the Diamonds are Forever celebration hosted by jewellery company De Beers and Versace in 1999.
A Diamond is Forever, an advertising slogan of De Beers "Diamonds from Sierra Leone", a 2005 song by Kanye West, which samples the Shirley Bassey recording of "Diamonds Are Forever"
“In fact, I accepted to sing the song because it rang true to me and the way I felt about diamonds then and now.” Top lots from her collection include a diamond necklace, estimated to sell for ...