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Instead, it selects a few companies whose insurance products were bought by similar drivers in the past, and gives those companies the insurance-seeker's contact information. The company representatives then will quote prices for products they offer. [4] The company's revenue model is lead generation. Its service is free to insurance-seekers.
InsWeb does not provide insurance directly. The company connects consumers with multiple providers via a proprietary online technology platform. Customers receive price quotes for the various insurance products they choose and are contacted by outside insurance agents and/or companies to continue the purchasing process.
In marketing, lead generation (/ ˈ l iː d /) is the process of creating consumer interest or inquiry into the products or services of a business. A lead is the contact information and, in some cases, demographic information of a customer who is interested in a specific product or service.
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Purchase directly: Whether you go online or over the phone, you can also get quotes and purchase insurance directly through the insurance company. Frequently asked questions
Geico. Geico is a company that offers quick and easy quotes and generally cheap rates. In fact, Geico tied for the Bankrate Awards’ Best Auto Insurance Company Overall award, tied for the Best ...
“We’ve been here 26 years, and had car/home umbrella insurance with AAA,” Wolf, faculty assistant to the vice provost of academic affairs at the University of California, Davis, told Yahoo News.
One relevant example of this process is the use of the Internet, online marketing, and Web analytics for high-level lead generation. A consumer generally uses the Internet and makes Internet inquiries for products and services out of a desire for convenience and efficiency of their time. Consequently, they expect a timely, relevant response to ...