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2. CoverGirl - Wikipedia

   en.wikipedia.org/wiki/CoverGirl

   Dania Ramirez is the newest spokesmodel for CoverGirl's Clean Makeup Sensitive formula, a campaign for CoverGirl's partnership with Children's Safe Drinking Water. With the help of the Clean Makeup line, CoverGirl has donated $500,000 to the program, which provided 50 million liters of drinking water to children across the world. [10]

3. Eye shadow - Wikipedia

   en.wikipedia.org/wiki/Eye_shadow

   Eye shadow (or eyeshadow) is a cosmetic applied primarily to the eyelids to attract attention to the wearer's eyes, making them stand out or look more attractive. [1] Eye shadow can also be applied under the eyes, on the cheeks, or to brow bones. Civilizations around the world use eye shadow predominantly on women but also occasionally on men.

4. Almay - Wikipedia

   en.wikipedia.org/wiki/Almay

   [citation needed] It was also the first to create a cosmetic line for consumers with specific skin types and those who wear contact lenses. [citation needed] In 1987, Almay was acquired by Revlon and today it has expanded to a full line of skincare and makeup products. Almay has products for skin, face, lips and eyes.

5. CoverGirl Launched a New Makeup Collection Made for Women of ...

   www.aol.com/news/covergirl-launched-makeup...

   Covergirl's newest collection, Full Spectrum, was made specifically for women of color and includes a diverse range of foundation shades and gorgeous eye and lip products made to pop against ...

6. Ultima II (cosmetics line) - Wikipedia

   en.wikipedia.org/wiki/Ultima_II_(cosmetics_line)

   For a decade, Ultima II's slogan was "Dedicated to the woman who spends a lifetime living up to her potential." Ultima II's launch and advertising techniques were likely a response to the growing success of competitor Estée Lauder, who also aimed for an upmarket position in the cosmetic, skin care, and fragrance industry.

7. Martha Stewart Says She’s Been Using the Same Eyeliner for ...

   www.aol.com/martha-stewart-says-she-using...

   Martha Stewart is loyal to her beauty products — even if that means it's a bit unsanitary!. In a recent makeup tutorial video for Allure, the celebrity chef, 83, shared that her favorite ...