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LaSalle was an American brand of luxury automobiles manufactured and marketed, as a separate brand, by General Motors' Cadillac division from 1927 through 1940. Alfred P. Sloan, GM's Chairman of the Board, developed the concept for four new GM marques - LaSalle, Marquette, Viking and Pontiac - paired with already established brands to fill price gaps he perceived in the General Motors product ...
Looking southeast at High Street (U.S. 23) and New England. 1934 LaSalle in foreground,in front of SOHIO gas station. Taken with my Argus C2 during the school lunch break. For many years we bought our gas and tires at this Sohio station. The car on the far right is a 1936 Ford Coach. Second from right is probably a 1934 Ford Coupe. Date: 1939 ...
The Oldsmobile L-Series, or the Oldsmobile 8, was built from the 1932 through 1938.Oldsmobile hadn't offered a full-sized luxury flagship since the cancellation of the Oldsmobile Light Eight in 1923, and the Viking upscale companion brand to Oldsmobile didn't sell very well, being cancelled after two years.
The Cadillac V-12 is an exclusive V-12 powered luxury car that was manufactured by Cadillac from the 1930 through the 1937. Below only the maker's top-of-the-line Cadillac V-16 line, these were powered by the Cadillac V12 engine, furnished with similar custom bodies, and built in relatively small numbers.
1914–1935 Cadillac Type 51 (also used in the LaSalle) 1915–1917 Oakland Model 50; 1915–1923 Oldsmobile Model 40; 1917–1918 Chevrolet Series D (acquired as part of Chevrolet's merger into GM) 1929–1931 Viking V8; 1930–1932 Oakland V8 (used in Pontiac models during its final year) 1935–1948 Cadillac Series 60 (also used in the LaSalle)
The 1934 Model 355D was completely restyled and mounted on an entirely new chassis but used the same engine as in 1933. The Model 355 was divided into three series, the Series 10, 20 and 30. Bodies on the Series 10 and 20 were built by Fisher and on the Series 30 by Fleetwood, the latter shared with the Cadillac V-12 and V-16. Styling ...
The Cadillac V-16 (also known as the Cadillac Sixteen) was Cadillac's top-of-the-line model from its January 1930 launch until 1940. The V16 powered car was a first in the United States, both extremely expensive and exclusive, with every chassis being custom-finished to order.
The company closed its Chicago location and opened a new location in LaSalle, Illinois, in 1997. In 1934, Israel's son Roy joined his father at the company after graduating from the University of Chicago. Roy proposed expanding from the Chicago area with a nationwide catalog and placed an ad in Popular Mechanics for sixty dollars.