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"A negative norm of reciprocity represents the means by which individuals act against unfavourable treatments, and functions to keep balance in social systems". [6] In contrast to the positive reciprocity norm, the negative reciprocity norm emphasizes the return of unfavourable treatment as an appropriate response to a misdeed.
Reciprocity is not only a strong determining factor of human behavior; it is a powerful method for gaining one's compliance with a request. The rule of reciprocity has the power to trigger feelings of indebtedness even when faced with an uninvited favor [16] irrespective of liking the person who executed the favor. [17]
The social norm of reciprocity is the expectation that people will respond to each other in similar ways—responding to gifts and kindnesses from others with similar benevolence of their own, and responding to harmful, hurtful acts from others with either indifference or some form of retaliation.
By complying with others' requests and abiding by norms of social exchange (i.e., the norm of reciprocity), individuals adhere to normative social influence and attain the goal of affiliation. [ 1 ] [ 3 ] An example of both normative and informational social influence is the Solomon Asch line experiments .
The economic model of reciprocal altruism includes direct reciprocity and indirect reciprocity. Direct reciprocity is an immediate collaborative exchange that benefits everyone. Direct reciprocity was introduced by Robert Trivers [2] as a mechanism for the evolution of cooperation. The direct reciprocal is typically one-for-one: I incur the ...
One social actor provides value to another one and the other reciprocates. There are three different types of reciprocity: [46] Reciprocity as a transactional pattern of interdependent exchanges; Reciprocity as a folk belief; Reciprocity as a moral norm; A generalized exchange involves indirect reciprocity between three or more individuals. [47]
Generalized reciprocity (see also generalized exchange) refers to putatively altruistic transactions, the "true gift" marked by "weak reciprocity" due to the vagueness of the obligation to reciprocate. The material side of the transaction (the exchange of equally valuable goods) is repressed by the social side and the reckoning of debts is avoided.
In many cases, upward conflict spirals are sustained by the norms of reciprocity: if one group or person criticizes the other, the criticized person or group feels justified in doing the same. In conflict situations, opponents often follow the norm of rough reciprocity, i.e. they give too much (overmatching) or too little (undermatching) in return.