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Kappa is an Italian sportswear brand founded in Turin, Piedmont, Italy [2] in 1978 by Marco Boglione, as a sportswear branch of the already existing "Robe di Kappa". [ 3 ] History
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In April 2008, China Dongxiang announced the acquisition of Phenix Co., Ltd. ("Phenix"), which mainly owned and managed Kappa and Phenix brands in Japan. [citation needed] As a result, the group expanded its regional brand portfolio extending product types to help develop the China ski and outdoor fashion markets.
Kappa began acquiring map publishers in 2007 with the acquisition of Universal Map. It acquired Mapsco in March 2010 [2] and the map division of travel publisher Langenscheidt in August, including its brands ADC (Alexandria Drafting Company), Arrow Map, Hagstrom Map, American Map and Trakker Map. The Kappa Map Group suddenly ceased operations ...
A history of and commitment to service. Alpha Kappa Alpha’s commitment to service became increasingly important in the 1930s, during the time The New Deal was enacted. The group expanded its ...
In 1994, British brand management company Pentland Group purchased 90% of the shares of Ellesse for £20 million. Pentland had been Ellesse's UK distributor since 1981. Servadio retained 10% of the shares. [3] Pentland Group also owns other well-known sportswear brands, such as Berghaus and Speedo. [4]
In 2016, K-Swiss president Barney Waters made it the brand's mission to "make sneakers for entrepreneurs." [19] The brand furthered this marketing angle by launching a collaboration with entrepreneur Gary Vaynerchuk in 2017. [20] The company has since launched campaigns with other entrepreneurs, including Karen Civil, Ben Baller, and Natalie Ellis.