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  2. Marginal rate of substitution - Wikipedia

    en.wikipedia.org/wiki/Marginal_rate_of_substitution

    The MRS is different at each point along the indifference curve thus it is important to keep locus in the definition. Further on this assumption, or otherwise on the assumption that utility is quantified , the marginal rate of substitution of good or service X for good or service Y (MRS xy ) is also equivalent to the marginal utility of X over ...

  3. Behavioral economics - Wikipedia

    en.wikipedia.org/wiki/Behavioral_economics

    Behavioral economics is the study of the psychological (e.g. cognitive, behavioral, affective, social) factors involved in the decisions of individuals or institutions, and how these decisions deviate from those implied by traditional economic theory. [1] [2] Behavioral economics is primarily concerned with the bounds of rationality of economic ...

  4. Psychophysiological economics - Wikipedia

    en.wikipedia.org/wiki/Psychophysiological_economics

    Psychophysiological economics differs from behavioral economics by focusing on direct measures of physiological change and observational data, in addition to attitudinal measurement. Psychophysiological economics also differs from functional magnetic resonance imaging , which is typically applied exclusively to the study of brain activity.

  5. Neuroeconomics - Wikipedia

    en.wikipedia.org/wiki/Neuroeconomics

    It studies how economic behavior can shape our understanding of the brain, and how neuroscientific discoveries can guide models of economics. [ 1 ] It combines research from neuroscience , experimental and behavioral economics , and cognitive and social psychology.

  6. Consumer choice - Wikipedia

    en.wikipedia.org/wiki/Consumer_choice

    The theory of consumer choice is the branch of microeconomics that relates preferences to consumption expenditures and to consumer demand curves.It analyzes how consumers maximize the desirability of their consumption (as measured by their preferences subject to limitations on their expenditures), by maximizing utility subject to a consumer budget constraint. [1]

  7. The rule of 25 for retirement: What it means and how to ... - AOL

    www.aol.com/finance/rule-25-retirement-means...

    Quick: You don’t need to tweak an online calculator or schedule an appointment with a financial advisor to get a rough idea of how much to save for retirement. After mapping out your retirement ...

  8. Happiness economics - Wikipedia

    en.wikipedia.org/wiki/Happiness_economics

    The economics of happiness or happiness economics is the theoretical, qualitative and quantitative study of happiness and quality of life, including positive and negative affects, well-being, [1] life satisfaction and related concepts – typically tying economics more closely than usual with other social sciences, like sociology and psychology, as well as physical health.

  9. Economics - Wikipedia

    en.wikipedia.org/wiki/Economics

    The earlier term for the discipline was "political economy", but since the late 19th century, it has commonly been called "economics". [22] The term is ultimately derived from Ancient Greek οἰκονομία (oikonomia) which is a term for the "way (nomos) to run a household (oikos)", or in other words the know-how of an οἰκονομικός (oikonomikos), or "household or homestead manager".