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In 2006 Sara Lee spun off its apparel company into HanesBrands Inc. [3] HanesBrands owns many other clothing brands, including: Hanes (its largest brand), Champion (its second largest brand), Playtex (its third largest brand), Maidenform, Just My Size, Barely There, Wonderbra, L’eggs, C9 by Champion, Duofold, Beefy-T, Outer Banks, Sol y Oro ...
Playtex-branded apparel products sold by Hanesbrands include bras, panties and shapewear. According to Hanesbrands, Playtex is the fourth largest brand by revenue in its portfolio. [53] The brand has the strongest loyalty among customers who prioritize fit. As of 2002, Playtex was the second most popular brand of bras. [63]
The Hanes brand is used by the company for marketing a variety of clothing: [citation needed] Innerwear Women's underwear, such as bras, panties and bodywear; Men's underwear and undershirts
Panties are women's form-fitting underpants. Typical components include an elastic waistband , a crotch panel to cover the genitalia (usually lined with absorbent material such as cotton ), and a pair of leg openings that, like the waistband, are often made of elastomer .
L'eggs was the brainchild of Hanes executive Robert Elberson, who put together a secret project in the basement at the Hanes factory in Winston-Salem, North Carolina. Elberson's vision was that women should be able to buy pantyhose more conveniently at supermarkets and drug stores rather than at women's clothing boutiques or department stores.
Originally founded 1976, Underalls was a brand of undergarments for women manufactured by the Hanes hosiery and underwear company of North Carolina and marketed in the United States, Canada, and Mexico. The original product was noted for being a combination of pantyhose and panties together, to prevent panty lines.
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