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Finally, Amazon Haul rewards customers for buying more, giving discounts like 5% off when you spend $50 and 10% off orders of $75 or more. This ensures that customers are buying enough product to ...
Lady comes in with a 10% off coupon and asks me how much it'll get her off on an $80 antenna. I explain $8 to which she is surprised, and angrily picks the $50 one.
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Coupons can be used to research the price sensitivity of different groups of buyers (by sending out coupons with different dollar values to different groups). Time, location and sizes (e.g. five pound vs. 20 pound bag) [12] affect prices; coupons are part of the marketing mix. [13] So is knowing about the customer. [14] [12]
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