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In 1991, Murdough established a new toy business called Step 2 , now based in Streetsboro, Ohio, [6] aimed at competing with and outselling Little Tikes. [7] In 1999, Rubbermaid merged with Newell to form Newell Rubbermaid. [8] The company was acquired by MGA Entertainment in September 2006 from Newell Rubbermaid for an undisclosed sum. [9]
The figures themselves cost between $5.99 USD and $7.99 USD each, while the playsets generally ranged from $20 USD to $25 USD at the end of 2004. There were also special releases that were in the $60 USD range. Even at minimal retail, 200+ figures and 40 playsets meant a large financial commitment.
Typical components of an outdoor playset include: Towers. In a playset, a tower is a vertical structure with one or more decks placed at various levels. A deck is essentially a horizontal play surface contained within or attached to a tower. Bridges. Towers may be connected to one another via fixed bridges or chain bridges for children to walk ...
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Playsets included highly detailed plastic figures and accessories, many with some of the toy world's finest tin lithography. A Marx playset box was invariably bursting with contents, yet very few were ever priced above the average of $4–$7. Greatly expanded sets, such as "Giant Ben Hur" sold for $10 to $12 in the early 1960s.