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A test market, in the field of business and marketing, is a geographic region or demographic group used to gauge the viability of a product or service in the mass market prior to a wide scale roll-out. The criteria used to judge the acceptability of a test market region or group include:
For example, you might compare the open rates for two email subject lines. Usually, the test will be performed on a subset of your entire population, and the results are then used to make a decision on how to market to the rest of the population. [9] In the email example, you might test two subject lines on 20% of your contact database.
The SSNIP test seeks to identify the smallest relevant market within which a hypothetical monopolist or cartel could impose a profitable significant increase in price. The relevant market consists of a "catalogue" of goods and/or services which are considered substitutes by the customer. Such a catalogue is considered "worth monopolizing" if ...
Concept testing (to be distinguished from pre-test markets and test markets which may be used at a later stage of product development research) [1] is the process of using surveys (and sometimes qualitative methods) to evaluate consumer acceptance of a new product idea prior to the introduction of a product to the market. [2]
Earnings check-in. Corporate earnings appeared to round a corner to end last week. After S&P 500 earnings had been posting a more than 1% decline for the quarter, a swath of earnings in the past ...
Focus groups allow companies wishing to develop, package, name, or test market a new product to get the perspective of potential consumers before the product is made available to the public. Focus groups can thus provide valuable information about the potential for consumer acceptance of the product.
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