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Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1 ] [ 2 ] SEO targets unpaid search traffic (usually referred to as " organic " results) rather than direct traffic, referral traffic, social media traffic, or paid traffic .
They do not contain any specific details and have fewer word counts (1–2 words). They get high search traffic but have a lower conversion rate. For example: "Buy shoes" is a short tail keyword. Long-tail keywords — conversion rate is between 70 and 80%. They contain more specific details and have longer word counts (2–5 words).
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The same report and others going back to 1997 by Pew show that users avoid clicking "results" they know to be ads. According to a June 2013 study by Chitika , 9 out of 10 searchers don't go beyond Google's first page of organic search results , a claim often cited by the search engine optimization (SEO) industry to justify optimizing websites ...
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Example of a front page of a report. A report is a document or a statement that presents information in an organized format for a specific audience and purpose. Although summaries of reports may be delivered orally, complete reports are usually given in the form of written documents.
The term template, when used in the context of word processing software, refers to a sample document that has already some details in place; those can (that is added/completed, removed or changed, differently from a fill-in-the-blank of the approach as in a form) either by hand or through an automated iterative process, such as with a software assistant.
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