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  2. Affect vs. Effect: What’s the Difference? - AOL

    www.aol.com/affect-vs-effect-difference...

    For instance, you could correctly say, “The effects of climate change can be felt worldwide” and “This medicine may have some side effects.” “Affect,” meanwhile, is a verb that means ...

  3. Ben Franklin effect - Wikipedia

    en.wikipedia.org/wiki/Ben_Franklin_effect

    The Ben Franklin effect is a psychological phenomenon in which people like someone more after doing a favor for them. An explanation for this is cognitive dissonance . People reason that they help others because they like them, even if they do not, because their minds struggle to maintain logical consistency between their actions and perceptions.

  4. Affect (psychology) - Wikipedia

    en.wikipedia.org/wiki/Affect_(psychology)

    The focus on affect has largely derived from the work of Deleuze and brought emotional and visceral concerns into such conventional discourses as those on geopolitics, urban life and material culture. Affect has also challenged methodologies of the social sciences by emphasizing somatic power over the idea of a removed objectivity and therefore ...

  5. Recall (memory) - Wikipedia

    en.wikipedia.org/wiki/Recall_(memory)

    The recency effect occurs when the short-term memory is used to remember the most recent items, and the primacy effect occurs when the long-term memory has encoded the earlier items. The recency effect can be eliminated if there is a period of interference between the input and the output of information extending longer than the holding time of ...

  6. Emotion and memory - Wikipedia

    en.wikipedia.org/wiki/Emotion_and_memory

    An interesting issue in the study of the emotion-memory relationship is whether our emotions are influenced by our behavioral reaction to them, and whether this reaction—in the form of expression or suppression of the emotion—might affect what we remember about an event.

  7. Brain Rules - Wikipedia

    en.wikipedia.org/wiki/Brain_Rules

    Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School is a book written by John Medina, a developmental molecular biologist. [1] The book has tried to explain how the brain works in twelve perspectives: exercise, survival, wiring, attention, short-term memory, long-term memory, sleep, stress, multisensory perception, vision, gender and exploration. [2]

  8. Memory and decision-making - Wikipedia

    en.wikipedia.org/wiki/Memory_and_decision-making

    Classic models of judgment and decision-making assume that all individuals abide to a given set of assumptions when making a decision. [2] Humans are believed to have stable preferences that follow the rules of continuity and precision, and so we will make consistent choices regardless of the influence of any internal or external factors.

  9. Affect regulation - Wikipedia

    en.wikipedia.org/wiki/Affect_regulation

    Affect regulation is carried out in a number of ways. The strategy of cognitive reappraisal has been heavily investigated, referring to the ability of an individual to alter their interpretation of a situation or event which is likely to elicit negative feelings in order to reduce or redirect its psychological impact.