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From the beginning of organised motor sport events, in the early 1900s, until the late 1960s, before commercial sponsorship liveries came into common use, vehicles competing in Formula One, sports car racing, touring car racing and other international auto racing competitions customarily painted their cars in standardised racing colours that indicated the nation of origin of the car or driver.
Underneath were the "badge" logos for the Nissan, Infiniti and Datsun brands. Later in 2013, the Nissan "Company" logo changed to the Nissan "Corporation" logo. The latter was the logo used by Nissan Motor Co., Ltd. [120] up to early 2020. In July 2020, Nissan introduced new corporate and brand logos, as part of an image revamp tied to the ...
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The brand produced its 5 millionth vehicle in January 2019. At the same time, GWM founder Wei Jianjun outlined Haval's 5-2-1 globalization strategy, which means in five years the brand will achieve annual sales of 2 million and become the world's number one SUV brand. [2] In April 2023 at the Shanghai Auto Show, Haval introduced its new logo. [8]
"To develop a culture around an entire brand — it's not luck of the draw," says Ivan Drury, the director of insights for Edmunds, a leading guide for car shoppers. "It takes direction and purpose.
The first bowtie logo without embedded text first appeared in 1985, as part of the Heartbeat of America ad campaign. [113] In 2004, Chevrolet began to phase-in the gold bowtie that serves as the brand identity for all of its cars and trucks marketed globally, where previously the logo was blue for passenger cars and gold for trucks. [114]
Geo (General Motors brand) (1989–1997) Hudson (1909–1957) Hummer (1992–2010; back as model of GMC since year 2022, Hummer EV) Hupmobile (1909–1939) Imperial (1955–1975, 1981–1983) (Chrysler Corporation brand – Imperial was also used as a Chrysler model name in certain other years.) Jordan; Kaiser; LaFayette; LaSalle (1927–1940 ...
Formula One sponsorship liveries have been used since the 1968 season. Before the arrival of sponsorship liveries in 1968 the nationality of the team determined the colour of a car entered by the team, e.g. cars entered by Italian teams were rosso corsa red, cars entered by French teams were bleu de France blue, and cars entered by British teams (with several exceptions, such as cars entered ...