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Share a Coke is a multi-national marketing campaign of Coca-Cola. It debrands the traditional Coke logo, replacing "Coca-Cola" from one side of a bottle with the phrase "Share a Coke with" followed by a person's name. [ 1 ] The campaign, which uses a list containing 250 of each market country's most popular names (generic nicknames and titles ...
In Australia in 2011, Coca-Cola began the "share a Coke" campaign, where the Coca-Cola logo was replaced on the bottles and replaced with first names. Coca-Cola used the 150 most popular names in Australia to print on the bottles. [171] [172] [173] The campaign was paired with a website page, Facebook page, and an online "share a virtual Coke ...
The Coca-Cola Companyis an American multinational corporationfounded in 1892. It manufactures, sells and markets soft drinks including Coca-Cola, other non-alcoholic beverage concentrates and syrups, and alcoholic beverages. Its stock is listed on the New York Stock Exchangeand is a component of the DJIAand the S&P 500and S&P 100indexes.
Cocacolonization (alternatively coca-colonization) refers to the globalization of American culture (also referred to as Americanization) pushed through popular American products such as the soft-drink brand Coca-Cola. [1] The term is a portmanteau of the name of the multinational soft-drink maker and "colonization". [2]
The Coca-Cola Company announced the release of Coca-Cola Starlight on February 17, 2022. In a press statement, the company revealed the beverage has a "reddish hue" and that "Its taste includes additional notes reminiscent of stargazing around a campfire, as well as a cooling sensation that evokes the feeling of a cold journey to space."
Cola wars. The Cola wars are the long-time rivalry between soft drink producers The Coca-Cola Company and PepsiCo, who have engaged in mutually-targeted marketing campaigns for the direct competition between each company's product lines, especially their flagship colas, Coca-Cola and Pepsi. Beginning in the late 1970s and into the 1980s, the ...
Open Happiness was a global marketing campaign for The Coca-Cola Company that was rolled out worldwide in the first half of 2009, following the company's "Coke Side of Life" advertising campaign. [ 1 ] It was developed by the Wieden + Kennedy creative agency. [ 2 ][ 3 ]
Coca-Cola Amatil Limited (CCAL) was an Australian bottler of non-alcoholic beverages that existed from 1904 to 2021, when it merged with Coca-Cola European Partners to form Coca-Cola Europacific Partners. [ 1 ] It was one of the largest bottlers of non-alcoholic ready-to-drink beverages in the Asia-Pacific region and one of the world's five ...