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Converse (/ ˈ k ɒ n v ər s /) is an American lifestyle brand that markets, distributes, and licenses footwear, apparel, and accessories.Founded by Marquis Mills Converse in 1908 as the Converse Rubber Shoe Company in Malden, Massachusetts, it has been acquired by several companies before becoming a subsidiary of Nike, Inc. in 2003.
By the 1950s, Chuck Taylor All Stars had become a standard among high school, collegiate, and professional basketball players. [10]In the 1960s, Converse had captured about 70 to 80 percent of the basketball shoe market, with Converse Chuck Taylor All Stars being worn by ninety percent of professional and college basketball players.
In the 1980s, Payless was widely known in the U.S. for its Pro Wings line of discount sneakers, which often had Velcro straps instead of laces. In 1996, Payless became an independent publicly held company. In 2004, Payless announced it would exit the Parade chain and would close 100 Payless Shoe outlets.
Velcro IP Holdings LLC, [2] [4] [5] doing business as Velcro Companies and commonly referred to as Velcro (pronounced / ˈ v ɛ l k r oʊ /), [1] is a British privately held company, founded by Swiss electrical engineer George de Mestral in the 1950s. It is the original manufacturer of hook-and-loop fasteners, which de Mestral invented. [2]
LA Gear was selling over 5 million pairs of Kids "LA Lights" per year in the 1990s despite other brands selling lighted technology in the lower distribution channels. Light technology for kids has been one of the most successful launches in the athletic shoe industry with over 100 million pairs sold in all distribution channels.
In 1949, Pro-Keds were introduced as a line of sneakers for athletic performance [10] intended to compete with the industry standard, Converse. [11] [12] [13] Designed specifically for basketball players, the original style, the Royal, [14] was endorsed by George Mikan. In 1953, the Minneapolis Lakers were outfitted with Pro-Keds. [11]
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