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The following other wikis use this file: Usage on af.wikipedia.org Benetton; Usage on ar.wikipedia.org مجموعة بينيتون; Usage on arz.wikipedia.org
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Benetton is known for its sports sponsorships, and for its "United Colors" advertising campaign. In 1982, Benetton hired Oliviero Toscani as creative director, which led to a change in advertising focus towards raising awareness for various issues worldwide. [14] In 1984, Toscani photographed the first multiracial ad for the brand. [3]
United Colours of Benetton. Add languages. Add links. Article; ... Print/export Download as PDF ... move to sidebar hide. From Wikipedia, the free encyclopedia ...
Giuliana Benetton (born 8 July 1937) is currently on the board of directors of both Edizione S.r.l. and Benetton Group. She has had the responsibility for planning Benetton's knitwear collections and coordinating product lines. Giuliana actually began the family business by knitting sweaters, which her brother Luciano would peddle by bicycle.
<noinclude>[[Category:Family tree templates]]</noinclude> to the end of the template code, making sure it starts on the same line as the code's last character. This category holds templates that visually depict family trees.
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In the early 1990s, Toscani co-founded the magazine Colors (also owned by Benetton) with American graphic designer Tibor Kalman (1949-1999). With the tagline "a magazine about the rest of the world", Colors built on the multiculturalism prevalent at that time and in Benetton's ad campaigns, while remaining editorially independent from the group.