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Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. [1] Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness.
This is an accepted version of this page This is the latest accepted revision, reviewed on 31 January 2025. Flow of data across the Web, the largest portion of Internet traffic This article includes a list of general references, but it lacks sufficient corresponding inline citations. Please help to improve this article by introducing more precise citations. (April 2012) (Learn how and when to ...
This is a list of web analytics software used to collect and display data about visiting website users. Self-hosted software ... Network traffic monitor 8.4 See web-site
Traffic analysis method can be used to break the anonymity of anonymous networks, e.g., TORs. [1] There are two methods of traffic-analysis attack, passive and active. In passive traffic-analysis method, the attacker extracts features from the traffic of a specific flow on one side of the network and looks for those features on the other side of the network.
Alexa Internet, Inc. was a web traffic analysis company based in San Francisco, California. It was founded as an independent company by Brewster Kahle and Bruce Gilliat in 1996. Alexa provided web traffic data, global rankings, and other information on over 30 million websites. [3] It was acquired by Amazon in 1999 for $250 million in stock. [4]
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic and also mobile app traffic and events, currently as a platform inside the Google Marketing Platform brand. [3] Google launched the service in November 2005 after acquiring Urchin. [4] [5]
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