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From the line extension to brand extension, however, there are many different types of extension such as "brand alliance", [12] co-branding [13] [14] or "brand franchise extension". [15] Tauber (1988) suggests seven strategies to identify extension cases such as product with parent brand's benefit, same product with different price or quality, etc.
Line extensions occur when a company introduces additional items in the same product category under the same brand name such as new flavors, forms, colors, added ingredients, package sizes. This is as opposed to brand extension which is a new product in a totally different product category.
Unlike brand recognition, brand recall (also known as unaided brand recall or spontaneous brand recall) is the ability of the customer retrieving the brand correctly from memory. [11] Rather than being given a choice of multiple brands to satisfy a need, consumers are faced with a need first, and then must recall a brand from their memory to ...
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The first brand extension then ended on August 29, 2011. [1] A relaunch of the brand extension as part "The New Era" went into effect on July 19, 2016. As before, Raw and SmackDown were the two primary brands, with NXT serving as a developmental brand and briefly as part of the main roster.
Stretch wrap or stretch film, sometimes known as pallet wrap, is a highly stretchable plastic film that is wrapped around items. The elastic recovery keeps the items tightly bound. The elastic recovery keeps the items tightly bound.
The first one, to use an analogy, is like a homeowner having an agreement with his neighbour's son that he can borrow his lawnmower provided the youth also takes care of the first guy's lawn - until the day another neighbour is found to have taken the lawnmower.
A lycra jacket. Stretch fabric is a synthetic fabric that stretches. Stretch fabrics are either 2-way stretch or 4-way stretch. 2-way stretch fabrics stretch in one direction, usually from selvedge to selvedge (but can be in other directions depending on the knit). 4-way stretch fabrics, such as spandex, stretches in both directions, crosswise and lengthwise. [1]