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The size of the adult diaper market in 2016 was $9.8 billion, an increase from $9.2 billion in 2015. [1] Adult diaper sales in the United States were projected to rise 48 percent from 2015 to 2020, compared to 2.6 percent for baby diapers. [2] The adult incontinence market in Japan was $1.8 billion in 2016, about 20 percent of the world market. [2]
Goodnites constitute the middle level of Kimberly-Clark's line of disposable products, being targeted at children, teens and young adults. The company also produces Huggies diapers for babies, Pull-Ups training pants for toddlers undergoing toilet training, [6] Poise pads for adult women, and Depend incontinence products for adults in general. [7]
The sizes were revamped to youth/small, medium and large. In 1998, Depend added Pull Up Adult Disposable Underwear to their offerings. Initially, this was clothlike and had absorbency down in the middle and was not recommended for night-time use. They had two sizes, medium and large. In 2000, Depend Briefs went through a huge change.
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Incontinence underwear products are generally designed to cater for light bladder leakage (LBL), and as such have lower absorbency capabilities than high absorbency pads and diapers. Some manufacturers of disposable products are responding to the changing market dynamics by introducing disposable incontinence underwear that gives the appearance ...
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